Most agencies charge $500 to $2,000 for a brand audit. They schedule a discovery call, run some tools you could run yourself, drop the results into a slide deck, and book another call to walk you through it.
We give ours away for free. And honestly, it checks more than most of those paid versions.
Here's exactly what we look at, what each module tells you, and why we don't charge for it.
The 5 Modules — What We Actually Check
Every free brand audit runs five analysis modules against your business. Not surface-level stuff. These are the same checks we'd run before taking you on as a client.
1. Google Business Profile Analysis
Your GBP is the single most important asset for local search visibility. We pull your listing through the Google Places API and check the basics that most businesses get wrong: completeness of your profile, category accuracy, photo count, review volume, response rate, and business description optimization.
Then we compare you head-to-head against your top local competitor. Not a generic benchmark — an actual business in your market that's outranking you. You see exactly where they're beating you and by how much.
What it tells you: Whether your Google listing is helping you or quietly losing you calls every week. A GBP that's 60% complete in a market where your competitor is at 95% is a fixable problem — but only if you know it exists.
2. Site Health and Speed
We run your URL through Google's PageSpeed Insights API and pull the real numbers: performance score, mobile usability, SEO technical score, and Core Web Vitals. These aren't vanity metrics. Google uses them directly in ranking decisions.
What it tells you: Whether your website is fast enough to rank and usable enough to convert. A site that scores 35 on mobile performance is bleeding traffic to competitors with faster pages. If your largest contentful paint is over 4 seconds, visitors are bouncing before they see your phone number.
3. Keyword Gap Analysis
This is where most free SEO audit tools stop being useful — they'll show you what you rank for, but not what you're missing. Our system uses AI to analyze your site content against your industry and location, then identifies 8 to 12 high-value keywords you should be targeting but aren't.
These aren't random long-tail phrases nobody searches. They're terms with real local search volume that your competitors are already capturing.
What it tells you: The specific search queries that could be driving traffic to your site but aren't — because you don't have content targeting them. Each missing keyword is a revenue leak.
4. Missing Pages
Related to keyword gaps but distinct: this module identifies the actual pages your website should have but doesn't. For a plumbing company, that might be individual service pages for drain cleaning, water heater repair, and emergency plumbing — instead of one generic "Services" page. For a home care agency, it might be city-specific landing pages for every area you serve.
What it tells you: The structural gaps in your website that are costing you rankings. Google rewards sites that have dedicated, optimized pages for each service and each location. A single "Services" page competing against a competitor with 15 individual service pages loses every time.
5. AI Visibility
This is the module nobody else checks — and it's about to matter more than any of the others.
We analyze whether AI assistants like ChatGPT, Claude, Gemini, and Siri can find your business and accurately describe what you do. We check for an llms.txt file, whether your robots.txt allows AI crawlers, your schema markup quality, FAQ content that voice assistants can read, and whether major language models already know about your business.
What it tells you: Whether your business exists in the AI layer. Within the next 12 to 18 months, a significant share of local search queries will route through AI assistants instead of traditional Google results. Businesses that aren't visible to AI models today will be invisible to a growing segment of potential customers tomorrow.
What You Get After the Audit
Every audit produces three things:
A composite score — a single number from 0 to 100 that tells you where your brand stands overall. It's weighted across all five modules so you can see at a glance whether you're in good shape or falling behind.
A branded web report — not a wall of data. A clean, readable breakdown of each module with specific findings, scored sections, and clear language about what matters and what doesn't. This shows up at a unique URL you can share with your team or a business partner.
A chatbot loaded with your audit data — after you see your report, you can open a conversation with an AI assistant that already knows your results. Ask it anything: "What should I fix first?" or "How bad is my mobile speed really?" or "What would it cost to add the missing pages?" It gives you straight answers based on your actual data, not generic advice.
Why We Give It Away Free
Simple economics. The audit is our front door.
If we check five things and everything looks great, you don't need us. That's a fine outcome — you leave knowing your brand is solid, and you didn't pay anything to find out.
But if the audit surfaces problems — and for most small businesses, it does — you now know exactly what's broken and exactly how to quantify the gap. And we're the ones who fix those things.
We charge $199 a month for ongoing brand maintenance: the SEO updates, the content, the technical work, the local search optimization. No setup fee, no contract, same-day delivery on most requests.
The math works because the audit converts well. When someone sees real data about their own business — not a generic pitch deck — they understand the value of fixing it. We don't need to sell hard. The numbers do the work.
Compare that to the traditional agency model: pay $500 to $2,000 for the audit, then pay again for the work. The audit becomes a revenue center instead of a lead gen tool. That's a misaligned incentive — it means the agency profits whether or not you ever fix anything.
We only profit when you become a client. So we're incentivized to make the audit genuinely useful.
Run Yours — Takes 2 Minutes
Three fields: your business name, your website URL, and your city. The system handles the rest.
No credit card. No sales call. No "we'll get back to you in 3-5 business days."
You get a scored report, a detailed breakdown of all five modules, and a chatbot ready to answer your questions — all before you finish your coffee.
