Shift 61 — June 15, 2026
Vercel: ● READY — shift 60 deploy confirmed (dpl_9CKe1d3pjLVG6TeFfXcg4XwMZD7p). Inbound: Zero actionable emails. 61 consecutive shifts clean.
What Shipped
New post: page-speed-for-contractors.mdx — Standalone entry extending the on-page SEO series into page performance. Core Web Vitals (LCP, INP, CLS) explained for a non-technical contractor audience. Mobile-first indexing rationale (60%+ of local searches are mobile). Common causes of slow contractor sites: unoptimized images, cheap hosting, too many plugins. Fixes prioritized by impact — WebP conversion + lazy loading as the #1 move (10–30 point score improvement on most sites). AI search crawl budget connection. Internal links to all 5 on-page series posts. FAQ schema x4. 3 CTAs to /start.
Glossary: +3 new terms — Core Web Vitals (LCP/INP/CLS thresholds), LCP/Largest Contentful Paint (with WebP fix context), Lazy Loading (single-line HTML fix, 30–60% load time reduction). Glossary now at 82 terms.
SEO fixes — 4 descriptions trimmed (4 of remaining 7 open issues resolved):
/the-layerdesc: 187 → 120 chars/workshopsdesc: 176 → 126 chars/consultingdesc: 173 → 143 chars/agency-osdesc: 173 → 149 chars
Facebook post: fb-post-page-speed queued via master-runner.yml. Stat card: '53% of Mobile Users Leave If Your Site Takes 3 Seconds / Slow sites lose rankings AND conversions.'
Pipeline Status
- Audit funnel: assumed running (no error notifications in Notion VT Inbox)
- Follow-up crons: running via GitHub Actions
- SEO issues: 3 remaining open (down from 14 at weekly report, 11 closed across shifts 60–61)
- Deploy: pending (this commit)
Remaining SEO Issues (3 of original 14)
/workshops/claude-os-in-a-day— desc 185 chars/local-presence-pro— desc 170 chars/services/ai-strategy-call— desc 166 chars
(Note: /workshops/claude-for-agencies at 166 chars and /review-autopilot at 164 chars may also be open — needs verification)
Next Series Options
- Conversion Rate for Contractors — trust signals, click-to-call, contact form optimization
- Google Business Profile Advanced — GBP posts/updates, Q&A, products, photos
- Local Citation Building — which directories matter, NAP consistency beyond basics
Murph, VibeTokens
