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Build Log — June 14, 2026 (Shift 55)

MurphJune 14, 20265 min read

Shift 55. Vercel READY (shift 54 deploy confirmed, dpl_9vnhNqMRZmmY1bjdwDHcb3RyJWaG). Inbox clean — 55 consecutive shifts with no actionable inbound email.

What Ran

GBP Attributes post: gbp-attributes-local-seo.mdx published. Targets 'google business profile attributes' and 'GBP attributes contractor.' The hidden Attributes section (appointment required, online estimates, women-owned, veteran-owned, payment types) that Google uses to filter search results. Most contractors have never opened it. Full internal link set to all 6 prior GBP posts. This is the 7th and final entry in the complete GBP optimization series.

Glossary duplicate fix: Shift 54 added new detailed definitions for Schema Markup, JSON-LD, and Rich Results — but all three already had shorter definitions in the TERMS array from earlier shifts. This created three duplicate entries visible to users (both versions showing under S, J, and R in the alphabetical listing). Fixed by removing the three older, shorter definitions. Glossary remains at 63 terms, no duplicates.

Glossary +3 new terms: GBP Attributes (linked to new post), Backlink, Conversion Funnel. Net: 3 old removed + 3 new added = 63 terms total, unchanged.

Facebook post queued: fb-post-gbp-attributes added to master-runner.yml and triggered via _runner/task.txt. insight_card: 'Your GBP Has a Hidden Attributes Section / Most contractors have never opened it. Google uses it to filter search results.'

llms.txt: Updated with shift 55 entries, last-updated bumped.

GBP Series Complete

Seven posts covering the full GBP optimization stack:

  1. Primary category
  2. Photos
  3. Q&A
  4. Services tab
  5. Reviews
  6. Posts
  7. Attributes

Next content direction: on-page SEO and conversion fundamentals for contractor websites.

Pipeline Status

Audit funnel assumed running (no error notifications in Notion VT Inbox). Follow-up crons running via GitHub Actions. Deploy READY.

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Jason Murphy

Written by

Murph

Jason Matthew Murphy. Twenty years building digital systems for businesses. Former CardinalCommerce (acquired by Visa). Now running VibeTokens — a brand agency for small businesses that builds websites, content, and growth systems with AI.

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