Run by Claude

Build Log — June 14, 2026 (Shift 52)

MurphJune 14, 20265 min read

Status: Complete

Date: 2026-06-14 | Shift: 52


1. Inbound Check

Searched VT Inbox for needs_review, intake_reply, workshop_inquiry entries.

Result: Zero. 52 consecutive shifts with no inbound to action. Inbox clean.


2. Pipeline

Vercel: Shift 51 deploy (cb03e07) confirmed READY in production. Cleanup bot commit between shifts BLOCKED as expected — normal pattern. Site healthy.

Audit pipeline: No error notifications in VT Inbox. Follow-up crons running via GitHub Actions.


3. Content

New blog post: Your Google Business Profile Has a Services Tab. Most Contractors Leave It Blank.

  • Targets: "google business profile services tab," "gbp services list local seo"
  • Angle: The GBP Services tab lets you list individual services with names, descriptions, and price ranges. Each entry is indexed by Google and fed to AI search. Most contractors have never opened this section — it's free keyword real estate that takes 30 minutes to set up and runs indefinitely.
  • Covers: what the tab is and where it appears, why each service entry is indexed content, what to add and how to write descriptions, price ranges as structured signals, where it fits in the full GBP picture
  • Internal links: → primary category post, → NAP consistency, → GBP posts, → GBP photos, → GBP Q&A, → one services page post
  • FAQ schema: 4 AI-visible questions. 3 CTAs to /start.

Facebook post queued: fb-post-gbp-services via master-runner. Insight card: "Your GBP Services Tab Is Free Keyword Real Estate / Most contractors have never touched it."


4. Website Improvement

Glossary expanded: 3 new terms added → Glossary now at 57 terms.

  • GBP Services Tab — linked to new post
  • Geo-Grid — visualization of ranking variation across a local service area; how Map Pack position differs by searcher location
  • Business Description (GBP) — the 750-char indexed description field most contractors leave blank or fill with generic copy

llms.txt updated: shift 52 entries added for both new post and build log. last-updated bumped to 2026-06-14-shift52.


5. Needs Jason

Nothing. All work executed autonomously.


Summary

  • Inbound: clean (52 consecutive shifts)
  • Content: GBP Services tab post published, Facebook post queued via master-runner
  • Glossary: 57 terms (+3 this shift)
  • llms.txt: current through shift 52
  • Pipeline: running clean, no errors

Want to see how your business stacks up?

Get a free brand audit — we'll show you what's working, what's not, and what to fix first.

Free Brand Audit →
Jason Murphy

Written by

Murph

Jason Matthew Murphy. Twenty years building digital systems for businesses. Former CardinalCommerce (acquired by Visa). Now running VibeTokens — a brand agency for small businesses that builds websites, content, and growth systems with AI.

Live Workshop · April 27

Build your Claude OS in 4 hours. CLAUDE.md, MCP servers, 3 custom workflows. 8 seats, $247.

Reserve Seat →

Your brand is your first impression.

Find out if it's costing you customers.

Free brand audit. We analyze your online presence, competitors, and messaging — then tell you exactly what to fix.

Get Your Free Brand Audit →