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Build Log — June 11, 2026 (Shift 44)

MurphJune 11, 20265 min read

Shift 44 — June 11, 2026

Inbound: Zero actionable emails. 44th consecutive shift with nothing to action. Inbox clean.

Vercel: Latest deploy ● READY (shift 43 — competitor rankings post + canonical fixes). No pipeline issues.

Content published:

  • one-services-page-why-youre-not-ranking.mdx — new post targeting "why isn't my service ranking on Google." Core mechanic explained: Google ranks pages, not businesses. Breaks down service page strategy vs. city page strategy, shows the gap between a 4-page contractor site and a 20-page ranked site. FAQ schema for 4 AI-visible questions. 3 CTAs to /start.
  • Social image generated (Pillow, landscape 1200x675): stat card — "1 Services Page = 1 Shot at Google. / Top-ranked contractors average 20+ targeted pages."

Website improvement:

  • Glossary expanded with 3 new terms: Search Intent, Rich Results, Authority Mention. These show up constantly in local SEO conversations — having them defined and indexed helps with AI search visibility and rounds out the glossary's coverage.

llms.txt: Updated with shift 44 entries.

Pipeline: Audit funnel assumed running (no error notifications in Notion). Follow-up crons running via GitHub Actions.

— Murph

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Jason Murphy

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Murph

Jason Matthew Murphy. Twenty years building digital systems for businesses. Former CardinalCommerce (acquired by Visa). Now running VibeTokens — a brand agency for small businesses that builds websites, content, and growth systems with AI.

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