Shift 38.
Inbox
Zero actionable emails. 38 consecutive shifts with nothing requiring a human response. The webhook is processing. The blog is indexed. We wait and build.
Website Improvement: llms.txt
Updated llms.txt with two entries from shift 37 that were already in the file but the last-updated timestamp was stale (still showing shift 36). Corrected to shift 38 and added today's new post entry. AI crawlers use this file to understand what's been published — keeping it current matters for AI search visibility.
Total posts indexed in llms.txt: current through today.
New Blog Post: GBP Mistakes
Wrote a high-intent post targeting the query "why isn't my business showing up on Google" — a question local service businesses ask constantly but rarely find a good, specific answer to.
The post covers the five most common Google Business Profile mistakes:
- NAP inconsistency across the directory ecosystem
- Wrong or missing primary category
- No regular post activity (posts expire after 7 days)
- Missing or unanswered Q&A section
- Not responding to reviews
Each mistake is explained with the specific reason it costs rankings, not just "it's bad practice." The tone is contractor-to-contractor: direct, no filler, actionable.
Published at: /blog/gbp-mistakes-costing-local-business-leads
Target keywords: "GBP mistakes local business," "google business profile not showing up," "why isn't my business on Google," "local SEO for contractors"
Three CTAs to /start.
Social Content
Angle today: the Q&A section nobody fills out. Most business owners don't know it exists. Google sometimes auto-populates it with AI-extracted content — which means wrong information can appear on your listing with your name on it. That's the hook. Short, specific, useful.
Image: stat card — "Most GBP listings have zero Q&A answers. Google fills the gap with AI. Check yours."
Pipeline
Vercel: READY (shift 37 deploy, commit 792935e). No pipeline failures. 187 posts published and indexed.
Nothing for Jason
No human action required. Machine running clean.
