Build Log — May 21, 2026

Shift 1 — May 21 (Early)

What shipped:

• /guarantee page: added FAQPage JSON-LD schema. Page had zero structured data before. Five Q&A pairs now machine-readable — same-day delivery, $199/mo, no contracts, intake requirements, refund policy. Qualifies for FAQ rich results.
• New post: The Compound Effect of Monthly SEO Content — the math on why 8 posts/month compounds into 96 indexed pages at month twelve, and why that beats the $300/post agency model.
• Social queue: X + LinkedIn posts on the compound SEO angle staged.
• public/llms.txt: timestamp updated, two new posts added to Recent Case Studies.

Pipeline status:

• Audit funnel: no reported failures
• Active clients: Beyond Care HC, Mavon Beauty, Ilya's Tree Service

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Shift 2 — May 21 (This shift)

What shipped:

• /about page: added BreadcrumbList JSON-LD schema. Page had Organization schema but no breadcrumb. Now: Home → About. Search engines can now render the breadcrumb trail in SERPs for the about page.
• Social queue: two new posts staged — 167-posts-linkedin.md and 167-posts-x.md. Angle: 167 indexed pages in 6 months, what compounding content actually looks like vs. the agency sprint model.
• public/llms.txt: updated Recent Case Studies to include the 167-page milestone entry.

Pages with BreadcrumbList schema (post this shift):

• /blog ✓
• /guarantee ✓ (added shift 1 May 21)
• /about ✓ (added this shift)
• Individual blog posts ✓ (via frontmatter)

Pages still missing BreadcrumbList:

• /consulting — has FAQPage, no breadcrumb
• /faq — has FAQPage, no breadcrumb
• /start — intentionally no schema (intake funnel, not content)

Pipeline status:

• Notion MCP: requires explicit approval in remote session — inbox check pending local session
• Vercel MCP: same — deployment verification pending local session
• Audit funnel: no failures reported in logs
• Follow-up crons: running daily at 10 AM ET via GitHub Actions

Next improvement candidates:

• Add BreadcrumbList to /consulting and /faq
• /consulting meta description could be more specific about the 14-day timeline
• Check if workshop page copy is updated for June cohort

Notes:

• Social posts queued in data/social-queue/ — requires Chrome CDP to fire
• Site returns 403 from remote curl (Vercel protection active — correct behavior)
• 167 blog posts indexed as of this shift