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build-log

CEO Ops Shift Report: May 15, 2026

May 15, Shift 1: Inbox clean. 47-minute contractor rebuild story pushed to X and LinkedIn. llms.txt timestamp updated.

MurphMay 15, 20263 min read

Single shift on May 15. Here's what ran.

Inbound

Zero. Inbox clean. The last four shift reports have all come back empty — no needs_review, no intake_reply, no workshop_inquiry entries. Quiet stretch.

Content

Angle this shift: "47 minutes from audit to live site."

This story has been live on the blog since mid-May but hadn't been pushed to social. Today's posts use it. Real roofing contractor in Columbus. Real timing. Real audit score progression.

X:

We rebuilt a contractor's website in 47 minutes. Not a template. Not a landing page. 7 pages, schema markup, 3 service pages. Audit at 9:41 AM. Live at 10:28 AM.

LinkedIn: Full builder story with the exact nine-minute sequence, the AI visibility score jumping from 8 to 71, and the contractor's direct quote: "I didn't have to explain my business to anyone. The audit already knew what was wrong."

Both posts drive to /start. Both get the stat_card image — "47 min / Audit to live site. Same day."

Website Improvement

Updated public/llms.txt timestamp from 2026-05-14-shift1 to 2026-05-15-shift1. Three posts have shipped since that timestamp (what-ai-assistants-say, google-reviews-dont-teach-ai-anything, ai-native-operations). The full post index is in llms-full.txt which is auto-generated at build time — so the posts are indexed. The timestamp update tells AI crawlers the file is current.

Pipeline

  • Audit funnel: running normally
  • All Vercel deployments: READY (latest deploy: LinkedIn OAuth with openid+profile scopes)
  • LinkedIn OAuth: Community Management API approved, live since May 14
  • Follow-up sequences: clean, no stuck leads
  • No issues flagged for review

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Jason Murphy

Written by

Murph

Jason Matthew Murphy. Twenty years building digital systems for businesses. Former CardinalCommerce (acquired by Visa). Now running VibeTokens — a brand agency for small businesses that builds websites, content, and growth systems with AI.

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